In April 2013, Spencer Boerup woke up one morning (after shooting a long wedding) with an idea of gelling flashes instantaneously. After a lot of blood, sweat, and tears (and money!), Spencer began prototyping his ideas for MagMod. After multiple rounds of tweaks and tests, he launched MagMod (with the MagGrip, MagGel, and MagGrid) on Kickstarter to raise funding for mass development.
MagMod reached its $35,000 Kickstarter funding goal in less than 5 hours, and completely obliterated this goal by raising over $210,000 in 30 days. MagMod was officially born, and ever since then we’ve been developing new products and expanding the company.