I love using artificial light to enhance my photos. Of course, nothing can beat natural light. But using artificial light really makes a difference. For magmod, I EXTREMELY love how I am able to shape my light and to focus on isolating my subjects from the background. Not only that, it is EXTREMELY fast to remove and add modifiers to my flash. What could take a minute to install takes a second with magmod. It allows me to interact more with my clients than to waste time installing equipment. GOOD JOB MAGMOD!! You seriously are a game changer!